Responsibilities:
- Develop and execute comprehensive online-to-offline (O2O) supply and demand generation strategies to drive Beauty luxury product sales.
- Conduct market research, analysis, and customer insights to identify partnership and collaboration opportunities with luxury brands, suppliers, and other stakeholders to expand the product portfolio and enhance the marketplace's offerings.
- Collaborate with cross-functional teams to create and implement effective go-to-market strategies for new luxury products, including product launches and promotional campaigns.
- Champion a customer-centric approach, focusing on delivering top-notch experiences to luxury marketplace customers at every interaction.
- Provide support to the sales team by equipping them with the necessary tools, resources, and collateral to effectively promote luxury products.
- Monitor and analyze the performance of strategic growth initiatives, go-to-market strategies, and business development efforts, providing insights and recommendations for optimization.
Requirements & Qualifications:
- Bachelor's degree in Business, Marketing, or a related field from a reputable university.
- A minimum of 5 years of experience in go-to-market strategy, and/or product marketing, and/or strategic business development roles in Beauty companies.
- Adaptable, data-driven, strong analytical & strategic thinking and problem-solving skills, with a track record of developing successful strategies.
- Proficiency in fundamental strategy and marketing principles, including consumer behavior, competitive landscape, and customer acquisition.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and top management.
- Demonstrated ability to build a new business vertical from scratch, identify and cultivate business opportunities, partnerships, and relationships.
- Strong understanding or passion of beauty, luxury retail, high-end brands, and luxury market trends would be preferable.